Dear Nicole, welcome to your second week at KXLY-TV. You’ve been tasked to bring readership to 17 different community blogs that focus on the major communities of our broadcast reach in Eastern Washington and North Idaho. Can you do it?
When you put it that way it sounds like mission impossible, but this is right up my alley and I believe the Inland Northwest is ready to learn more about their community and participate with the conversations of their neighbors. I’ve got a lot of, “What do you do there?” I respond with, “I’m a web producer.” Which is just the job description official title. Here’s the statement I’ve gotten really good at telling people:
“KXLY is launching a set of 17 different community blogs that focus on each major community in our broadcast reach. Imagine a neighborhood newspaper online and updated daily. That’s what I’m doing.”
I’m making sure content is maintained and created every single day. I’m writing content for Moses Lake and Grant County to the Silver Valley (Wallace and Kellogg, Idaho). We’re still in our “soft launch” of the project. Before we officially present to the world what we’ve been up to, we’re working out the kinks and defining our writing style. Here’s a sample of what I’ve put together so far:
Moses Lake/Grant County:
I have a lot of goals as we progress through this. I’ve made contact with any many community organizations in each community. Everyone has been of great help and I hope to build a lasting relationship with each community. My list of community contacts is building and every where I go there’s inspiration for a story.
Already in these two weeks, I’ve had a snowmobile tour of Silver Mountain and gone on a ride along with Washington Fish & Wildlife through North Spokane County. I’ve traveled all across North Idaho from Sandpoint to Wallace. I’ve gone as far south as Lewiston and Clarkston and tried to drive over every single bridge there. Coming up, I’ve planned ride alongs with the Shoshone County Sheriff Department and City of Coeur d’Alene in hopes to learn more about these communities that I don’t see every day. Tomorrow I get to see Rusty the Cat go through the first grooming he’s had in who knows how long. Expect before and after photos.
I’ll need your help as I progress. Story ideas are always welcome. I’m open to anything, especially anything that lets me practice my blog’s title, “World Famous Adventurer.” If you’re interested in blogging for your community, let me know! Point me in the right direction. I have a KXLY email that you can contact me at. Check it out, yo! firstname.lastname@example.org